Ferchau

AR App

Ferchau AR App

2014 - 2016

Hands-on technology: With the augmented reality app, seven 3D models from FERCHAU's diverse range of technical services can be discovered from all perspectives. In order to animate the virtual helicopter, ship or robot arm, special markers are scanned via phone or tablet camera.

The markers are integrated into the currently captured image of the direct environment. The markers can be used to capture various different virtual models. The app thus provides impressive insights into FERCHAU's world of work and products. It provides interactive information about the areas in which the company is active.

Challenge

The FERCHAU app demanded a particularly detailed and realistic demonstration of the 3D models at a high frame rate. In addition, reliable and fast tracking of the applied markers is indispensable for the creation of the three-dimensional objects.

How we made it awesome

Thanks to a combination of the powerful 3D-engine Unity3D with specially aligned shaders, the app’s visual performance is consistently high. We used the Augmented Reality SDK, of the worldwide leading AR platform Vuforia. Thereby reliable and high-performance tracking of the markers is enabled. Vuforia allows a characteristic design of the 3D models and a maximum of creative freedom. With this, the app can perfectly reflects the brand FERCHAU.

We very much appreciate that you are incredible geniuses and do completely base our concepts on your know-how.

Martin Spengler
Creative Technologist LAB BINÆR GBR

Technology we used

In order to reach as large an audience as possible, the native app was developed in Swift for iOS (universal for iPhones, iPads and iPod Touch) and for Android phones and tablets. In combination, the game engine Unity 3D and the AR SDK Vuforia serve as the app’s basis. Being the international industry leader, Unity 3D provides optimal shading and high-performance rendering. Hence, it enables the construction of realistic animations and their embedding in the real world in real time.

Sounds interesting?

You want to know more about the project or our implementation? No matter if you are a customer or an applicant, contact us! Whether you are a customer or an applicant, please feel free to contact us! Drop by for a coffee either in Munich or Augsburg - we're looking forward to it!

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