anfema Projects

Ferchau Augmented Reality

January 2014 - September 2016

Assignment

Engineering right at your fingertips: The Augmented Reality App enables the exploring of seven 3D models out of FERCHAU’s diverse technical service portfolio. In order to animate the virtual helicopter, ship or robot arm, special markers are scanned using a phone’s or tablet’s camera. It is on those markers that the models come to life amidst the user’s direct environment. Interactively informing about their innovations, FERCHAU’s app delivers impressive insights into the company’s product range.

We very much appreciate that you are incredible geniuses and do completely base our concepts on your know-how.

Martin Spengler, Creative Technologist, LAB BINÆR GBR, our partner in the project Ferchau

Challenge

The FERCHAU app demanded a particularly detailed and realistic demonstration of the 3D models at a high frame rate. In addition, reliable and fast tracking of the applied markers is indispensable for the creation of the three-dimensional objects.

Solution

Thanks to a combination of the powerful 3D-engine Unity3D with specially aligned shaders, the app’s visual performance is consistently high. Reliable and high-performance tracking of the markers is enabled by the Augmented Reality SDK of the worldwide leading AR platform Vuforia. Granting a maximum of creative freedom, Vuforia also allowed for a characteristic design of the 3D models that reflects the brand FERCHAU.

Technology

In order to reach as large an audience as possible, the native app was developed in Swift for iOS (universal for iPhones, iPads and iPod Touch) and for Android phones and tablets. In combination, the game engine Unity 3D and the AR SDK Vuforia serve as the app’s basis. Being the international industry leader, Unity 3D provides optimal shading and high-performance rendering. Hence, it enables the construction of realistic animations and their embedding in the real world in real time.